The Ultimate Guide to Wayfair’s 28 House Brands

Wayfair is a major force in online furniture, but what exactly is Wayfair? Think of it as a digital mall with numerous sub-brands, each offering distinct styles and price points. Founded in 2002 by Niraj Shah and Steve Conine, Wayfair started as a small operation focused on storage items. By 2011, the company unified its niche sites under the Wayfair brand, streamlining its offerings and creating a seamless shopping experience. Today, Wayfair is a global e-commerce leader, providing millions of products across multiple categories.

Wayfair’s strategy revolves around a diverse range of house brands, each designed to meet specific consumer needs. Whether you're after budget-friendly essentials or luxury statement pieces, there’s a Wayfair brand tailored to you. This approach not only broadens Wayfair’s appeal but also solidifies its position as a one-stop shop for all things home. Below, we break down Wayfair’s house brands by price point, helping you make informed purchasing decisions.

1. Perigold

• Style: Luxury and high-end, featuring designer collections.
• Audience: Discerning buyers looking for premium, standout pieces.
• Price Range: Premium (e.g., sofas $2,000-$5,000, dining tables $1,500-$4,000).
• Best For: High-end homes, luxury interiors.
• Popular Items: Designer sofas, luxury dining sets, premium lighting.

2. AllModern

• Style: Contemporary and mid-century modern, clean lines.
• Audience: Design-savvy individuals.
• Price Range: Mid-range (e.g., sofas $700-$1,500, dining tables $300-$800).
• Best For: Modern homes, minimalist interiors.
• Popular Items: Sleek sectionals, minimalist dining sets, modern lighting.

3. Birch Lane

• Style: Traditional and cottage, warm and classic.
• Audience: Families, traditional homeowners.
• Price Range: Mid-range to premium (e.g., sofas $1,000-$2,000, dining tables $500-$1,500).
• Best For: Cozy living rooms, traditional dining areas.
• Popular Items: Upholstered sofas, farmhouse tables, antique-inspired dressers.

4. Joss & Main

• Style: Eclectic and trendy, reflecting current design trends.
• Audience: Style-conscious consumers.
• Price Range: Mid-range to premium (e.g., sofas $800-$2,000, dining tables $400-$1,200).
• Best For: Trendy living spaces, eclectic decor.
• Popular Items: Velvet sofas, chic accent chairs, statement lighting.

5. Red Barrel Studio

• Style: Traditional and transitional, with practical designs.
• Audience: Budget-conscious buyers seeking reliable, everyday furniture.
• Price Range: Affordable (e.g., sofas $300-$800, dining tables $150-$500).
• Best For: Transitional homes, family rooms, versatile spaces.
• Popular Items: Recliners, traditional dining sets, storage solutions.

6. Andover Mills

• Style: Traditional and transitional, focused on affordability.
• Audience: First-time homeowners, budget-conscious shoppers.
• Price Range: Affordable (e.g., sofas $300-$800, dining tables $150-$500).
• Best For: Budget-friendly decorating, functional spaces.
• Popular Items: Traditional dining sets, classic bed frames, storage furniture.

7. Hashtag Home

• Style: Contemporary and trendy, with bold, youthful designs.
• Audience: Young adults, first-time decorators.
• Price Range: Affordable to mid-range (e.g., sofas $400-$900, dining tables $150-$500).
• Best For: Small apartments, trendy interiors, youthful spaces.
• Popular Items: Colorful sofas, trendy accent chairs, modern storage solutions.

8. Zipcode Design

• Style: Contemporary, space-saving furniture.
• Audience: Urban dwellers, small space decorators.
• Price Range: Affordable (e.g., sofas $300-$800, dining tables $150-$500).
• Best For: Small apartments, compact homes.
• Popular Items: Space-saving sectionals, multifunctional tables, modern storage units.

9. Mercury Row

• Style: Modern and contemporary, with clean lines.
• Audience: Young professionals, urban dwellers.
• Price Range: Mid-range (e.g., sofas $500-$1,000, dining tables $200-$600).
• Best For: Modern apartments, contemporary living spaces.
• Popular Items: Sectional sofas, platform beds, modular shelving.

10. Three Posts

• Style: Traditional, comfort-focused furniture.
• Audience: Homeowners seeking timeless, everyday pieces.
• Price Range: Affordable to mid-range (e.g., sofas $400-$900, dining tables $200-$600).
• Best For: Traditional homes, family rooms.
• Popular Items: Traditional sofas, wood dining sets, armchairs.

11. Mistana

• Style: Bohemian and eclectic, with vibrant designs.
• Audience: Free-spirited decorators who mix styles and colors.
• Price Range: Mid-range (e.g., sofas $600-$1,500, dining tables $300-$800).
• Best For: Bohemian interiors, eclectic living spaces.
• Popular Items: Colorful rugs, boho-style sofas, eclectic accents.

12. Wade Logan

• Style: Contemporary, urban sophistication.
• Audience: Urban professionals seeking modern, sleek furniture.
• Price Range: Mid-range (e.g., sofas $600-$1,200, dining tables $300-$700).
• Best For: City apartments, modern homes.
• Popular Items: Modern sectionals, glass dining tables, media consoles.

13. Langley Street

• Style: Mid-century modern, retro-inspired.
• Audience: Vintage enthusiasts, modern decorators.
• Price Range: Mid-range (e.g., sofas $700-$1,500, dining tables $300-$800).
• Best For: Mid-century modern homes, retro spaces.
• Popular Items: Mid-century sofas, retro coffee tables, minimalist dining chairs.

14. Foundstone

• Style: Casual and contemporary, relaxed designs.
• Audience: Homeowners seeking laid-back, stylish furniture.
• Price Range: Mid-range (e.g., sofas $500-$1,200, dining tables $300-$800).
• Best For: Casual living spaces, family rooms.
• Popular Items: Relaxed sectionals, casual dining sets, versatile storage.

15. Beachcrest Home

• Style: Coastal and beachy, light and airy designs.
• Audience: Coastal decor enthusiasts.
• Price Range: Mid-range (e.g., sofas $600-$1,500, dining tables $300-$800).
• Best For: Coastal homes, beach houses.
• Popular Items: Wicker furniture, coastal dining sets, nautical decor.

16. Kelly Clarkson Home

• Style: Classic Southern charm with a modern twist.
• Audience: Homeowners blending traditional elegance with modern trends.
• Price Range: Mid-range to premium (e.g., sofas $900-$2,000, dining tables $500-$1,500).
• Best For: Classic interiors, stylish living spaces.
• Popular Items: Upholstered beds, tufted sofas, chic dining tables.

17. Greyleigh

• Style: Industrial and rustic, blending rugged elements with elegance.
• Audience: Fans of industrial and reclaimed designs.
• Price Range: Mid-range to premium (e.g., sofas $1,000-$2,000, dining tables $500-$1,500).
• Best For: Industrial lofts, rustic homes.
• Popular Items: Reclaimed wood tables, industrial-style beds, vintage lighting.

18. Sand & Stable

• Style: Coastal and farmhouse, blending rustic charm with airy, beachy vibes.
• Audience: Homeowners looking for a relaxed, coastal aesthetic or farmhouse-inspired decor.
• Price Range: Mid-range (e.g., sofas $600-$1,500, dining tables $300-$900).
• Best For: Coastal homes, beach houses, and spaces seeking a light, breezy atmosphere.
• Popular Items: Slipcovered sofas, distressed wood dining tables, coastal-themed decor.

19. Dotted Line

• Style: Functional and minimalist, focusing on organizational products.
• Audience: Individuals looking to organize their spaces with practical, stylish solutions.
• Price Range: Affordable to mid-range (e.g., storage solutions $50-$300).
• Best For: Home offices, closets, and any area needing efficient storage.
• Popular Items: Closet systems, shelving units, drawer organizers.

20. Wayfair Basics

• Style: Simple and functional, with essential designs for everyday living.
• Audience: Budget-conscious shoppers seeking reliable, no-frills furniture and home goods.
• Price Range: Affordable (e.g., bed frames $50-$200, dining chairs $50-$150).
• Best For: First-time homeowners, renters, and those furnishing on a budget.
• Popular Items: Bed frames, basic office furniture, kitchen essentials.

21. Charlton Home

• Style: Traditional and classic, with a focus on elegance and timeless appeal.
• Audience: Homeowners who appreciate classic designs and comfort.
• Price Range: Affordable to mid-range (e.g., sofas $400-$1,000, dining tables $200-$600).
• Best For: Traditional living rooms, dining rooms, and bedrooms.
• Popular Items: Upholstered armchairs, wooden dining sets, traditional chandeliers.

22. Breakwater Bay

• Style: Nautical and coastal, with maritime-inspired designs.
• Audience: Coastal decor enthusiasts and homeowners looking to add a nautical touch.
• Price Range: Mid-range (e.g., sofas $600-$1,500, decor items $50-$300).
• Best For: Beach houses, coastal-themed rooms, and nautical decor lovers.
• Popular Items: Nautical lamps, coastal wall art, wicker furniture.

23. Gracie Oaks

• Style: Rustic and farmhouse, with a warm, lived-in feel.
• Audience: Fans of rustic decor and farmhouse-style furnishings.
• Price Range: Mid-range (e.g., dining tables $400-$1,200, sofas $500-$1,500).
• Best For: Farmhouse-style homes, rustic kitchens, and cozy living spaces.
• Popular Items: Reclaimed wood tables, farmhouse benches, rustic lighting.

24. Upper Square

• Style: Contemporary and industrial, with a focus on clean lines and functional designs.
• Audience: Urban professionals and those looking for sleek, modern furniture with an industrial edge.
• Price Range: Mid-range (e.g., office desks $200-$600, storage units $100-$400).
• Best For: Home offices, urban apartments, and spaces that need functional, stylish furniture.
• Popular Items: Office desks, bookcases, storage cabinets.

25. Etta Avenue

• Style: Glamorous and chic, with a focus on luxurious materials and stylish details.
• Audience: Those who appreciate a blend of modern glamour and classic elegance in their home decor.
• Price Range: Mid-range to premium (e.g., sofas $800-$2,000, accent chairs $300-$800).
• Best For: Glamorous living rooms, chic bedrooms, and spaces needing a touch of luxury.
• Popular Items: Velvet sofas, mirrored furniture, gold-accented decor.

26. Sol 72 Outdoor

• Style: Outdoor-focused, with a range of styles from classic to contemporary.
• Audience: Homeowners looking to create outdoor living spaces with durable, stylish furniture.
• Price Range: Mid-range to premium (e.g., outdoor sofas $500-$2,000, dining sets $300-$1,500).
• Best For: Patios, decks, gardens, and outdoor entertaining spaces.
• Popular Items: Outdoor dining sets, weather-resistant sectionals, patio umbrellas.

27. Steelside

• Style: Industrial and modern, with a focus on clean lines and durable materials.
• Price Range: Mid-range (e.g., sofas $500-$1,200, dining tables $300-$800).
• Best For: Industrial lofts, modern homes, and spaces that emphasize functionality and style.
• Popular Items: Metal and wood coffee tables, industrial-style beds, minimalist media consoles.

Audience: Urban dwellers and those who appreciate a sleek, industrial aesthetic.

28. Wayfair Sleep

• Style: Essential sleep products designed for comfort and affordability.
• Audience: Budget-conscious buyers seeking reliable, comfortable sleep solutions.
• Price Range: Affordable (e.g., mattresses $200-$600, pillows $20-$50).
• Best For: Budget-friendly bedroom setups and guest rooms.
• Popular Items: Mattresses, pillows, bed frames.

Wayfair’s Services: What You Need to Know

Wayfair’s extensive reach means its robust service offerings extend across all its brands, ensuring a consistent shopping experience no matter your choice. Leveraging its scale, Wayfair offers competitive shipping rates, flexible delivery options, and more, enhancing your overall experience from purchase to delivery.

1. Return Policy and Warranty Information

Key Points:

• Return Window: Most items can be returned within 30 days of delivery.
• Condition: Items must be in their original condition and packaging.
• Return Fees: Return shipping fees may apply unless the return is due to a defect or damage.
• Extended Protection: Wayfair offers extended protection plans that cover accidental damage and other issues beyond the manufacturer’s warranty.

How It Works:

• Initiating a Return: Start the return process through your Wayfair account or by contacting customer service.
• Refund Process: Once the item is received and inspected, refunds are processed promptly.

2. Shipping Options

Key Points:

• Free Shipping: Available on most orders over $35 within the contiguous U.S.
• Flat Rate Shipping: Applies to orders under $35.
• Expedited Shipping: Available for an additional fee for faster delivery.

How It Works:

• Logistics: Wayfair’s extensive logistics network and partnerships with carriers allow for competitive shipping rates and reliable delivery times.
• Tracking: Track your order easily through your Wayfair account.

3. Delivery and Assembly Services

Key Points:

• Standard Shipping: Items are delivered to your doorstep.
• Room-of-Choice Delivery: Items are delivered to the room of your choice.
• White-Glove Service: Includes delivery, assembly, and packaging removal for a hassle-free experience.

How It Works:

• Scheduling: Choose your delivery option at checkout, with flexibility based on your needs and budget.
• Partner Network: Wayfair partners with specialized carriers to ensure efficient and safe delivery, especially for larger items.

4. Product Availability and Inventory Management

Key Points:

• Real-Time Stock Updates: Wayfair’s inventory system provides real-time updates on product availability.
• Wide Network: A vast network of suppliers ensures a diverse and readily available inventory.

How It Works:

• Demand Forecasting: Advanced analytics help Wayfair predict demand and manage inventory, minimizing stockouts and ensuring you can find what you need when you need it.

5. Technology and Innovation

Key Points:

• Augmented Reality (AR): Visualize how furniture will look in your space before purchasing.
• AI-Driven Recommendations: Personalized product suggestions based on your browsing and purchase history.

How It Works:

• Interactive Shopping: Wayfair’s technology enhances the shopping experience, making it more engaging and helping you make informed decisions.

6. Financing Options

Key Points:

• Flexible Payment Plans: Available through partners like Affirm and Klarna.
• Interest-Free Options: For qualified buyers, interest-free financing is available.

How It Works:

• Payment Choices: Select a payment plan at checkout to spread the cost of larger purchases over time, making them more manageable.

7. Customer Service

Key Points:

• Support Channels: Available via phone, email, and live chat.
• Help Center: Comprehensive online resources, including FAQs and troubleshooting guides.

How It Works:

• Commitment: Wayfair’s investment in customer service aims to ensure satisfaction and build long-term customer loyalty.

8. Sustainable Product Offerings

Key Points:

• Eco-Friendly Materials: Wayfair offers a selection of products made from sustainable materials, such as responsibly sourced wood and recycled fabrics.
• Certified Products: Look for products with certifications like FSC (Forest Stewardship Council) to ensure they meet environmental standards.

How It Works:

• Product Filtering: Use filters on Wayfair’s website to easily find eco-friendly products that match your sustainability goals.

Always use Spoken to Compare Prices

Always make sure you monitor Wayfair's annual sales for the best deal. And while Wayfair offers a broad selection of home furnishings across various brands, it’s important to remember that the best price isn’t always guaranteed. To ensure you’re getting the most value for your money, use Spoken to compare prices across different retailers. With Spoken, you can easily see if Wayfair offers the best deal or if there’s a better price elsewhere.